Not equal are the companions of the Fire and the companions of Paradise. The companions of Paradise - they are the attainers [of success]. Al-Hashr 59:20 ⧉
فَأَنسَاهُمْ أَنفُسَهُمْ He made them forget their own selves....Al-Hashr 59:19 ⧉ ) It means they did not forget Allah but themselves, because they are unaware of their own loss and gain.