And on the Day that the Unbelievers will be placed before the Fire, (It will be said to them): "Ye received your good things in the life of the world, and ye took your pleasure out of them: but today shall ye be recompensed with a Penalty of humiliation: for that ye were arrogant on earth without just cause, and that ye (ever) transgressed." Al-Ahqaf 46:20 ⧉
Tafsir:
The Truth appears before a man, but, unwilling to relinquish worldly goals and material gain, he rejects it. This means that he sets worldly interests above the exigencies of the Hereafter; he wants to pursue the attractions of this world rather than seek the good things of the afterlife. Then, when he is required to demolish the structure of self-aggrandisement in order to accept the Truth, he prefers to reject it, so as to save his empty prestige: after all, he relishes the feeling of being a great man. At that point, in effect, he shows his preference for the enticements of this world over the blessings of the Hereafter, treating them as unworthy of consideration.