When Moses came to them with Our clear signs, they said: "This is nothing but sorcery faked up: never did we head the like among our fathers of old!" (36)
Tafsir
If an individual thinks highly of himself, and if someone of apparently ordinary status comes before him and voices outright criticism of him, he immediately flares up. He ridicules his critic and makes different types of derogatory statements with a view to undermining him. This is what Pharaoh did in the case of Moses.
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